OceanSpray Full Campaign
position: research director, presentation team
NSAC 2018: OceanSpray strives to capture millennials' attention.
For the National Student Advertising Competition in 2018, I was the only freshman on the team of 10 juniors and seniors at The University of Texas at San Antonio. I quickly took on the role of Research Director for my insights and quick adaptability and usage of research tools such as Neilsen, Kantar, Mintel, and hosting taste tests and focus groups. I found gathering and analyzing data to create decisions rather easy and fun. Because of my work and strong capability for numbers, I was chosen to present our work in front of judges at the competition in Corpus Christi, TX. We received 3rd place for our plansbook, with research receiving the highest scores UTSA has ever had at NSAC.
Teammates:
View our full campaign plansbook here.
highest scoring category: Research
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