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More Money, More Nostalgic? Exploring Consumer Motivations to Purchase Vintage Items & the Moderating Role of Generation
position: researcher, co-writer, analyst
Working alongside Room Service Vintage store in Austin, Texas, my team and I surveyed over 250 people through Room Service Vintage’s Instagram. We found that the amount spent and intention to purchase vintage items was significantly higher based on the motivation to purchase via nostalgia.
Read the research proposal here.
JAYM Research Proposal
Download PDF • 196KB
awards: Accepted into NCA 2022
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