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Kick in Your Kicks
- Sneakerhead Convention
position: interactive designer
A sneaker convention built to bridge the gap between two opposing forces in the sneakerhead community.
After studying the sneakerhead audience, my team and I decided to create a sneaker convention with the structure of a conference in order to build relationships between opposing sneakerhead personas -- hypebeasts and retired lurkers -- and foster conversation through immersive experiences and the love of sneakers.
Check out the profile example here.
Read about our audience and findings here.
Sneakerhead Audience Profile Report
.pdf
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audience research & activation
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