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Kick in Your Kicks
- Sneakerhead Convention

position: interactive designer

A sneaker convention built to bridge the gap between two opposing forces in the sneakerhead community.

After studying the sneakerhead audience, my team and I decided to create a sneaker convention with the structure of a conference in order to build relationships between opposing sneakerhead personas -- hypebeasts and retired lurkers -- and foster conversation through immersive experiences and the love of sneakers.

Check out the profile example here.

Read about our audience and findings here.

Sneakerhead Audience Profile Report
Download PDF • 1.39MB

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