Kick in Your Kicks
- Sneakerhead Convention

position: interactive designer

A sneaker convention built to bridge the gap between two opposing forces in the sneakerhead community.

After studying the sneakerhead audience, my team and I decided to create a sneaker convention with the structure of a conference in order to build relationships between opposing sneakerhead personas -- hypebeasts and retired lurkers -- and foster conversation through immersive experiences and the love of sneakers.


Check out the profile example here.


Read about our audience and findings here.


Sneakerhead Audience Profile Report
.pdf
Download PDF • 1.39MB

audience research & activation

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